Habeco set a profit target of nearly 221 billion dong this year, down nearly 90 billion dong compared to last year’s results.

Hanoi Beer Alcohol Beverage Corporation (Habeco) – the owner of Hanoi beer brands, Truc Bach … has just announced the documents of the 2022 general meeting of shareholders.

This year, this business plans to consume more than 300 million liters of products of all kinds, revenue 6,605 billion VND, profit after tax of nearly 221 billion VND. Dividend is expected to be paid by the company at 6%, equivalent to more than 139 billion dong.

This is the third year that Habeco has launched a cautious business plan in the face of forecasts of impacts from the Covid-19 epidemic, the Russia-Ukraine conflict, a broken supply chain causing production costs to skyrocket.

According to the leadership of this business, 2022 is forecast to continue to be a difficult year for businesses, the market and the beer industry. In the first quarter, the price of input materials increased continuously, causing difficulties for businesses, especially the price of gasoline, malt, etc., which increased by 50%; cans increase 30-40%. Transportation costs are also “additional” and the price of other materials increases by 15-20%…

In addition, the supply of raw materials is scarce, and the import of key materials for production is at risk of slowness because foreign partners cannot arrange transportation, placing a cost burden on manufacturers.

In the first quarter, the measures to limit the epidemic were gradually removed, but the number of infections increased rapidly in most localities across the country, people limited eating at restaurants, traveling … made Habeco’s consumption this quarter 10% lower than the same period last year.

Hard-hit by the epidemic, but alcoholic beverage businesses are not eligible for some recovery support policies like other consumer industries. In the context of rapidly increasing input costs, weak purchasing power, the Association of Beer – Alcohol – Beverages forecasts that, even for businesses with potential and scale, it will take many years to return to the same level of development as before the epidemic. “.

In addition to market factors adversely affected by the epidemic, Habeco is also under competitive pressure from rival beer brands as they step up marketing, promotion, and sales promotion in all product segments, especially beer lines. Popularity is Habeco’s strength…

The company’s management said that this year’s strategy is to strengthen the protection of the northern market, grow in the North Central region and gradually build a foundation to increase market share in the South. Along with that, this enterprise continues to innovate technology and equipment at Hanoi – Me Linh Brewery, put into operation advertising centers in Phu Tho, Quang Tri…

Last year, Habeco also launched a rather low business plan due to concerns about the double effects of Covid-19, but the actual results recorded were all exceeded. The revenue of Hanoi beer boss in 2021 increased by nearly 6.4% compared to the plan, reaching VND 5,736 billion; profit after tax is 310.5 billion dong, up 22% compared to the target. Dividend rate of 8%.

Habeco currently has 26 member companies, of which 16 are companies with an ownership rate of over 50%; 6 companies own 20% to less than 50% and 4 companies hold less than 20% equity.

VNEXPRESS