Food & Hotel Vietnam is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726

Habeco continues to set profit reduction plan


Habeco set a profit target of nearly 221 billion dong this year, down nearly 90 billion dong compared to last year’s results.

Hanoi Beer Alcohol Beverage Corporation (Habeco) – the owner of Hanoi beer brands, Truc Bach … has just announced the documents of the 2022 general meeting of shareholders.

This year, this business plans to consume more than 300 million liters of products of all kinds, revenue 6,605 billion VND, profit after tax of nearly 221 billion VND. Dividend is expected to be paid by the company at 6%, equivalent to more than 139 billion dong.

This is the third year that Habeco has launched a cautious business plan in the face of forecasts of impacts from the Covid-19 epidemic, the Russia-Ukraine conflict, a broken supply chain causing production costs to skyrocket.

According to the leadership of this business, 2022 is forecast to continue to be a difficult year for businesses, the market and the beer industry. In the first quarter, the price of input materials increased continuously, causing difficulties for businesses, especially the price of gasoline, malt, etc., which increased by 50%; cans increase 30-40%. Transportation costs are also “additional” and the price of other materials increases by 15-20%…

In addition, the supply of raw materials is scarce, and the import of key materials for production is at risk of slowness because foreign partners cannot arrange transportation, placing a cost burden on manufacturers.

In the first quarter, the measures to limit the epidemic were gradually removed, but the number of infections increased rapidly in most localities across the country, people limited eating at restaurants, traveling … made Habeco’s consumption this quarter 10% lower than the same period last year.

Hard-hit by the epidemic, but alcoholic beverage businesses are not eligible for some recovery support policies like other consumer industries. In the context of rapidly increasing input costs, weak purchasing power, the Association of Beer – Alcohol – Beverages forecasts that, even for businesses with potential and scale, it will take many years to return to the same level of development as before the epidemic. “.

In addition to market factors adversely affected by the epidemic, Habeco is also under competitive pressure from rival beer brands as they step up marketing, promotion, and sales promotion in all product segments, especially beer lines. Popularity is Habeco’s strength…

The company’s management said that this year’s strategy is to strengthen the protection of the northern market, grow in the North Central region and gradually build a foundation to increase market share in the South. Along with that, this enterprise continues to innovate technology and equipment at Hanoi – Me Linh Brewery, put into operation advertising centers in Phu Tho, Quang Tri…

Last year, Habeco also launched a rather low business plan due to concerns about the double effects of Covid-19, but the actual results recorded were all exceeded. The revenue of Hanoi beer boss in 2021 increased by nearly 6.4% compared to the plan, reaching VND 5,736 billion; profit after tax is 310.5 billion dong, up 22% compared to the target. Dividend rate of 8%.

Habeco currently has 26 member companies, of which 16 are companies with an ownership rate of over 50%; 6 companies own 20% to less than 50% and 4 companies hold less than 20% equity.


Share this post

Must Read


You may be interested in

Sustaining its leading position in the Vietnamese tourism industry, Ho Chi Minh City remains a top travel destination
The Ho Chi Minh City Tourism Department is the main organization driving the tourism industry,...
Advancing connectivity to elevate Phu Quoc into an exceptional international destination. 
The comprehensive master plan for Phu Quoc city, Kien Giang province, until 2040 defines the...
Vietnam and South Korea actively stimulate and exchange tourists
In 2023, during the Year of Korean Tourism, efforts will be made to enhance connections between...
Vietnam’s tourism industry demonstrates significant potential for expansion and advancement.
The Deputy Minister of Culture, Sports, and Tourism in Vietnam, Doan Van Viet, has acknowledged...
Visa advantage is “great news” for Vietnam tourism 
The Asia-Pacific Tourism Association (PATA) welcomes visa facilitation policies for international...
The hotel market in Ho Chi Minh City has recovered by more than 92%
According to Savills’ report, in the first half of 2023, Ho Chi Minh City welcomed the...
Vietnam welcomed over 1 million international visitors in July 2023.
July is the first month that the tourism industry welcomed over one million international visitors...
Vietnam businesses benefit from tourism recovery
HANOI: The strong recovery of tourism has helped businesses in the industry prosper. However,...
Nearly 5.6 million international visitors come to Vietnam in first half
Vietnam welcomed nearly 5.6 million international visitors in the first half of this year,...
Vietnam has 103 restaurants honored by the Michelin Guide.
Michelin Guide has honored 103 restaurants/food stalls, including 4 prestigious Michelin-starred...

Subscribe to Our eNewsletters