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Crystabaya platform applies Blockchain technology in the tourism – hotel industry to bring solutions to optimize operating costs and attract more customers.

The Crystabaya platform was recently introduced at the “Hotel Industry Technology Conference” organized by VinHMS in collaboration with Crystal Bay Tourism Group in Nha Trang on April 7. The conference is an opportunity for businesses in the travel industry to find digital transformation solutions for post-pandemic recovery.

Delegates and guests at the Conference took souvenir photos. Photo: Crystabaya

Crystabaya – the new generation online travel service supermarket is a product of cooperation between Crystal Bay and the U.S. Blockchain Beowulf Technology Company. The app reviewed has caught up with the booming global Internet of Things (IoT) trend, to deliver a 4.0 experience for the travel industry. “Building on the understanding of shopping needs, online booking of customers, this platform helps the tourism and hotel industry optimize operating costs but still attract large visitors,” said Nguyen Tien Trung, General Director of Crystal Bay Tourism Group.

According to Mr. Trung, with Crystabaya, visitors can book at cheaper prices than listed in many hotels in the world, while taking the initiative in booking accommodation, swapping or reselling, giving away NFT travel packages without intermediaries.

Le Xuan Huy, Sales Manager of Crystabaya, shared about the Crystabaya online trading platform. Photo: Crystabaya

Mr. Huynh Phuc Vinh, Director of Technology of VinHMS Software Production and Trading Joint Stock Company shared: “The application of new technology, digital transformation to both prevent epidemics and bring convenience to customers is identified as the ‘inevitable’ direction to overcome difficulties and create breakthroughs for businesses in the digital technology age.”

Applying blockchain technology, Crystabaya platform creates opportunities to achieve revenue growth goals for the hospitality and tourism industry. This is a new sales niche. “Based on this platform, the hotel can leverage all available funds as efficiently as possible. At the same time, Crystabaya helps users both sell and raise money immediately, bringing a completely new approach to customers, “Vinh said.

Ms. Le Thanh Thu, Director of Nagar Hotel, rated Crystabaya as a useful platform for hotels, supporting hoteliers in revenue management. Moreover, customers can both book and buy flexibly on the platform. “As a member of the Vietnamese hospitality industry in general, I am very interested in Crystabaya because it meets the demand for costs, customer base for my hotel than other similar platforms,” Thu said.

Mr. Nguyen Tien Trung (left) – General Director of Crystal Bay Tourism Group and Mr. Nguyen Van Hoang (right) – General Director of VinHMS Software Production and Trading Joint Stock Company after signing cooperation between the two parties.

In addition to Crystabaya solution, at the conference, customers also experience the visual features and technologies in the product demo area with CiHMS solution from VinHMS Software Production and Trading Joint Stock Company. VinHMS and Crystal Bay also signed a comprehensive strategic partnership, marking an important step in their development journey.

In addition to linking with partners such as Vinpearl, VinHMS, Muong Thanh, BIM, MIK group…, Crystabaya aims to put into official operation in the fourth quarter of this year, open a wide gateway to partners such as Agoda,, Traveloka, My Tour… and many domestic and foreign accommodation systems to convert room nights, many other tourist services into NFT tokens.

Crystal Bay Travel Group has more than 20 years of experience in the travel industry, creating many All-in-one (all-in-one) resort complexes. The business is developed with 3 pillars: international and domestic travel; administration, operation – operation of hotels, resorts, recreation – health care; and investment in the tourism, entertainment and experience real estate ecosystem.

Completing the resort tourism ecosystem and launching Crystabaya, Crystal Bay is one of the pioneering enterprises in digital transformation in tourism. “This is an innovative business solution, increasing liquidity, expanding the market, bringing Vietnamese tourism to the next level and developing in the new normal period,” Nguyen Tien Trung affirmed.


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