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Nespresso coffee brand opens new boutique at Saigon Center


HCM City New Boutique of Nespresso, Swiss brand of coffee machines and coffee capsules, opened at Saigon Center on April 5.
With a luxurious and modern space, the latest boutique in Vietnam brings high-class and personalized coffee experiences to customers, while affirming the brand’s commitment to quality. product quality, artistry, sustainability and social responsibility. Coming to Nespresso’s new boutique, customers will experience the art of enjoying coffee with a lifestyle.

Representatives of An Nam Company and guests cut the ribbon to officially open a new Boutique at Saigon Centre. From left to right: Mr. Cedric Guillet – Sales Director of An Nam Company, Mr. Jean Marc Merlin – Chairman of An Nam Company, Mr. Binu Jacob – General Director of Nestlé Vietnam, Mr. Nguyen Duy Anh – Retail Channel Manager An Nam Company. Photo: Quang Tran

Boutique has a luxurious and cozy space. Every detail is associated with what is most familiar with coffee: from the interior color palette with the characteristic brown color of coffee when roasted, the yellow color of the coffee foam to the floor tiles or the re-imagined lights coffee farms.

Nespresso’s new boutique at Saigon Centre. Photo: Quang Tran

The design in every corner of the boutique reflects the brand’s commitment to sustainability, artistry and social responsibility. All countertops in the store are made from used coffee grounds and wood sourced from sustainable reforestation programs. To the right of the boutique is a “Recycling Corner” – where customers can return used capsules. The aluminum shell will be recycled into everyday items, and the coffee grounds will be sent to local farms for fertilizer.

As one of the pioneering brands in the field of premium coffee worldwide, Nespresso has always remained true to the principle that high quality coffee can only be fully enjoyed if it is produced according to the principle of characterization. sustainability is central.

Nespresso products are built on the premise that “every cup of coffee must have a positive impact”. “We believe that only by creating a positive lasting impact on our farmers, society and the environment can we deliver premium coffees to consumers, thereby building a successful business,” affirmed Mr. Cedric Guillet, Sales Director of Nespresso Vietnam.

The highlight of the boutique is the Atelier table, designed as a luxurious and cozy bar. Here, with the advice and service of coffee experts, diners are free to taste and explore all levels of coffee flavors according to their preferences.

Atelier counter at Nespresso’s new Boutique in Saigon Centre. Photo: Quang Tran

At the Atelier counter, coffee lovers can also learn in-depth knowledge about roasting and grinding coffee beans, the selection process to produce quality coffee beans as well as the process of “making a The perfect cup of coffee.”

“Dumping woman” Dong Anh Quynh – one of the first guests who is also a Nespresso believer shared: “Boutique is like a ‘paradise’ for coffee lovers”. Guests who come to experience Nespresso’s new Boutique have the same feeling.

Dong Anh Quynh visits Nespresso’s new Boutique at Saigon Centre. Photo: Windy Nguyen

With an abundance of coffee capsules combined with modern and convenient coffee machines, Nespresso makes it possible for consumers to become experts at home. With the push of a button, you can enjoy consistently high-quality coffee anytime you want.

“Over the past 30 years, Nespresso’s craftsmen and experts have strived non-stop to bring premium quality coffee to everyone. A team of agronomists, farmers, and growers. On-site coffee developer, factory team and coffee ambassadors… have worked hard to create an exceptional line of coffee, machines and services tailored to every taste and developed to meet the highest requirements of customers”, said Mr. Cedric Guillet, Sales Director of the brand.


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