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Novaland has ambitions to build a closed ecosystem on a huge scale: Open 300 convenience stores, 200 restaurants, and hold a beauty pageant in 2022.


NovaGroup and its key members, Novaland, Nova Service & Nova Consumer, have been developing a comprehensive ecosystem of convenient products & services. In which, members of Nova Service focus on investing and managing service utility chains right in the urban areas where the group is an investor such as Aqua City, NovaWorld Ho Tram, NovaWorld Phan Thiet.

Novaland Local Investment Group JSC ended 2021 with an impressive revenue growth of 196.5 percent, touching VND14,903 billion. However, this figure only completed 54.2% of the year plan. Net profit in 2021 also decreased by 17.6% over the same period, reaching VND3,230 billion.

Meanwhile, Novaland attracts attention with its huge land bank. Only in 2021, this business has doubled the size of its land bank, from 5,400 hectares to 10,600 hectares. The total value of land fund development accordingly also increased from 52 billion USD to 71 billion USD. This scale increased nearly 16 times compared to the time when Novaland was newly listed on the Ho Chi Minh City Stock Exchange 5 years ago.

Large land fund, concentrated in key investment areas for aviation infrastructure and highways is an advantage for Novaland to continue investing in developing new projects. However, not only developing projects, parent corporation NovaGroup is ambitious to expand further into other fields, developing an ecosystem towards tourism and consumption. NovaGroup and its key members, Novaland, Nova Service & Nova Consumer, have been developing a comprehensive ecosystem of convenient products & services. In which, members of Nova Service focus on investing and managing service utility chains right in the urban areas where the group is an investor such as Aqua City, NovaWorld Ho Tram, NovaWorld Phan Thiet.

These utility chains span many areas, specifically:

  1. Nova FnB: has operated more than 20 brands including 50 restaurants and coffee shops in Ho Chi Minh City. Ho Chi Minh City and key projects such as Aqua City, NovaWorld Ho Tram, NovaWorld Phan Thiet: Crystal Jade restaurant, Phin Deli Glass House, Phin Deli Cau Dat Farm, Aulac Do Brasil restaurant, Dynasty House, Marina Club…

In 2022, Nova FnB will open nearly 200 more Restaurants & Cafes with many famous food and coffee brands and more than 200 Kios specializing in coffee.

  1. Nova Commerce: in 2022, Nova Commerce will open about 300 stores.

The plan to 2025 is 2,000 convenience stores, fresh food stores; serving 150 million visitors/year.

  1. Nova Fashion Retail: developing 50 retail stores of fashion accessories, high-class cosmetics in major shopping centers and destinations, aiming to successfully franchise international famous fashion brands like 8 Seconds from Korea, Forever 21, Guess famous brands in the US
  2. Nova Hospitality: in 2021, Centara Mirage Resort Mui Ne will be put into operation.

In 2022, Mercure Da Lat is expected to be put into operation; Raddison, Movenpick and Novotel in Phan Thiet; Mgallery Ho Tram and Avani Cam Ranh… – equivalent to more than 3,500 rooms.

The goal is to operate 23,600 hotel rooms by 2025.

  1. Nova Dreams: By 2022, many entertainment products will be put into operation in key projects: Tropicana Park (at NovaWorld Ho Tram); Circus Land, Florida Water Park (at NovaWorld Phan Thiet); Black Pearl Show – Invisible Treasure Marina – Aqua City Square…; along with a series of large-scale projects that are gradually forming such as Wildlife Conservation Park, Minera Water Park Hot Mineral Park, F.E.C Phan Thiet – The largest indoor entertainment center, …
tropicana Park at NovaWorld Ho Tram (Ba Ria – Vung Tau) operated by Nova Dreams
  1. Nova Travel: operates project tours with convenient Busline services combined with international standard luxury accommodation services at hotels and resorts under Nova Hospitality, NovaDreams; To meet the needs of MICE tourism, the tour is designed with a variety of unique entertainment, sports, cultural, golf, culinary and art experiences for Nova’s customers, especially the design of A high-class experience program for VIP guests such as flying to visit the project by helicopter, yacht…
  2. Nova Healthcare: in 2022, it will deploy in Ho Chi Minh City 2 Nova Medic clinics, 5 Nova clinics and 1 Nova Hospital; in Dong Nai province 1 Nova Clinic Aqua City; in Binh Thuan province 1 Nova Clinic Phan Thiet; in Ba Ria Vung Tau province 1 Nova Clinic Ho Tram clinic.
  3. Nova Education: in 2021, Nova College has operated with 3 campuses. In 2022, it will operate 1 university and 1 high school.
  4. Nova Lifestyle: currently has brands Citigym, Citispa, Nova Footbal. Goal 2022: Citigym opens 8 more clubs, operates 2 super sports complexes, namely Aqua Sport Complex, NovaWorld Sport Complex; Citispa launches 4 more branches in Destinations; Nova Football will launch 2 professional football training centers.
  5. Nova Entertainment: kicking off in 2022 with 3 national and international pageants, 2 movies, including a movie project co-produced with Korea, released internationally and 2 short series projects, along with a series of events and performances…

Big ambition, big challenge

NovaGroup expands into many seemingly unrelated fields but is in fact associated with the core field of real estate project development. The services and facilities that this Group expands will contribute to completing a closed ecosystem, helping to fully meet all the needs of residents, and at the same time exploiting the maximum revenue from it. In the immediate future, utilities will be put into operation at key projects such as Aqua City, NovaWorld Ho Tram, NovaWorld Phan Thiet.

This is also the strategy that real estate giants like Vingroup pursue. Residents living in Vinhomes, going to Vinschool, getting medical treatment at VinMec, going to VinMart supermarket, shopping at Vincom commercial center, traveling to Vinpearl, having fun in Vinpearland, riding a VinFast, etc. are “closed” models. secret” that billionaire Pham Nhat Vuong is aiming for.

However, the large scale will come with great challenges in terms of effective management and operation. Vingroup also sold VinCommerce – the operator of VinMart, VinMart + supermarkets to Masan or stopped producing VinSmart mobile phones.

One of the newly opened Nova Market supermarkets

Recently, Novaland has continuously made moves to expand and launch new services. Most recently, the group has the first 3 Nova Market stores in Ho Chi Minh City, or shakes hands with many famous F&B brands, deploys emergency medical services by plane in its urban areas, etc.

In the period of 2021 – 2025, Novaland aims to introduce 100,000 products to the market with a total expected value of VND 600,000 billion. Novaland said that when completing the infrastructure and accompanying utilities, bringing more value to the project, residents, investors as well as visitors to NovaWorld urban areas, the property value above could be even higher.

By Cafebiz

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