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Greenfeed Vietnam’s journey to perfect the healthy food chain 3F PLus

19/04/2022

Wishing to bring clean food to every Vietnamese family, Greenfeed Vietnam has invested in and perfected the 3F Plus healthy food chain for the past 18 years.

The process of perfecting the 3F Plus healthy food chain (Feed – Farm – Food)

With the vision of a clean food chain starting from clean animal feed, in 2003, Greenfeed established the first animal feed factory in Le Minh Xuan Industrial Park. Up to now, this unit owns a system of 10 animal feed factories with production and quality control processes according to ISO 22000, HACCP, Global G.A.P standards not only in Vietnam but also expanding to the market. area. Clean, free of banned substances according to regulations of the Department of Livestock Production, ensuring nutritional efficiency for livestock and safety for consumers, is considered a key product of Greenfeed and is the first step in building a building healthy food chain 3F Plus.

Continuing to expand and develop the second link of the food chain, Greenfeed built and operated a nuclear pig breeding farm directly imported from the US in Dak Nong and grandparents pig farm in Binh Thuan and Hung Yen. Cooperating with PIC – the world’s leading supplier of seed genetic technology, Greenfeed researches and develops preeminent post-pregnancy breeds with characteristics suitable for breeding conditions in Vietnam, helping ranchers, Investors optimize breeding efficiency.

Hệ thống trại chăn nuôi của Greenfeed hướng đến mục tiêu hiệu quả, bền vững.
Greenfeed’s livestock farm system aims to be efficient and sustainable.

2018 marked the completion of the 3F Plus healthy food chain when Greenfeed put into operation the DnF slaughtering and food processing factory, following German and Danish technology, providing the market with cool meat products, traceability under the G Kitchen brand, ensuring food hygiene and safety standards according to HACCP, GMP standards. To further perfect the food chain and diversify healthy and delicious food choices for millions of Vietnamese families, Greenfeed continued to launch two Mamachoice brands and relaunched the Wyn brand.

Mamachoice là một trong những thương hiệu thịt thương phẩm nằm trong mắt xích cuối cùng của chuỗi thực phẩm lành 3F Plus, không chỉ cung cấp nguồn thịt sạch cho người tiêu dùng, còn giải quyết bài toán đầu ra cho chủ trại chăn nuôi.
Mamachoice is one of the commercial meat brands in the last link of the 3F Plus healthy food chain, which not only provides a source of clean meat for consumers, but also solves the output problem for livestock owners.

The quality and sustainability of the 3F Plus food chain are recognized by international organizations

After efforts to bring quality and sustainable products and services, Greenfeed is not only trusted by partners and consumers, but also has received international recognition and investment. On July 1, the International Finance Company (IFC) invested VND 1,000 billion (equivalent to USD 43 million) to support the company to continue to increase its capacity of breeding piglets and porkers, helping to ensure the supply of safe and quality pork, while improving livestock practices in Vietnam.

Sharing about the decision to invest in Greenfeed, Mr. Kyle Kelhofer, IFC Country Manager in charge of Vietnam, Cambodia and Laos shared: “By supporting companies like Greenfeed, we are accelerating the growth of our business. The efficiency and sustainability of Vietnamese private enterprises in the supply chain of agricultural products will help strengthen competitiveness, promote the livestock industry to continue transforming towards modernization and application of information best production rate”.

Ông Kyle Kelhofer (phải) và ông Đỗ Cao Bằng (Phó Chủ tịch Hội đồng Quản trị Greenfeed) trong buổi gặp gỡ, thảo luận về hoạt động đầu từ của IFC.
Mr. Kyle Kelhofer (right) and Mr. Do Cao Bang (Vice Chairman of the Board of Directors of Greenfeed) in a meeting to discuss investment activities of IFC.

According to a representative of Greenfeed, the investment from a member group of the World Bank Group such as IFC contributes to affirming the trust of international organizations in the group’s clean and healthy food chain as well as its model of healthy food. sustainable farming that the unit is pursuing. In addition, this group’s livestock model has been selected by the Ministry of Agriculture and Rural Development as a pilot for a chain of disease-free pork production facilities in accordance with the regulations of the World Organization for Animal Health (OIE). ).

In the new period, Greenfeed said that it will continue to realize the goal of “Nourishing health, accompanying growth” in all three core aspects: Clean animal feed for nutritional efficiency (Feed); efficient and sustainable farm system (Farm); healthy, delicious food for a complete meal (Food).

By VnExpress

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