Masan launches the professional laundry chain Joins Pro: Store capacity up to 3 tons/day, the future will integrate with WinMart+, Phuc Long …26/05/2022
“Understanding the positive signals from the market and the increasing demand of the people, we believe that this is the perfect time to enter the laundry service market that has not yet been dominated by the brand. The advantage of Joins Pro is a large investment resource. The first store has a total clothing processing capacity of up to 3 tons per day,” said Ms. Tran Thi Thanh Van, representative of Joins Pro.
The professional laundry service market in Vietnam is estimated to have revenue of VND4,814 billion per year with a growth rate of 6% (higher than the Asian average of 3.6%).
Vietnam has about 15,316 residential laundry stores with more than 60% new openings in the last 3 years, showing the rapid development of this trend. In particular, more than 96% are spontaneous business households with small scale, providing services at a basic level.
In order to quickly dominate the market, on May 12, Masan opened the first Joins Pro store in Binh Thanh district – Ho Chi Minh City. HCM. According to Masan, this is an important milestone in their goal of becoming the leading laundry chain in Vietnam. Joins Pro will pioneer the formation and dissemination of the habit of using high-class laundry services, improving the quality of life for millions of Vietnamese customers.
“Understanding the positive signals from the market and the increasing demand of the people, we believe that this is the perfect time to enter the laundry service market that has not yet been dominated by the brand.
The advantage of Joins Pro is a large investment resource. Currently, the store is equipped with machinery with advanced technology from Europe, with a total clothing processing capacity of up to 3 tons per day, along with a team of staff with extensive professional experience.
We aim to become the leading professional laundry chain in Vietnam in the future,” said Ms. Tran Thi Thanh Van, representative of Joins Pro professional laundry brand.
With the slogan “Clean laundry class”, Joins Pro has services from basic (laundry, laundry) to high-end (dry cleaning clothes, high-end clothes, bleaching, softening fabrics with stubborn stains, stains).
Joins Pro will mainly use Joins powder – a product of Masan – Netco. At the 2022 AGM, Masan’s leaders once said that because the Vietnamese laundry detergent market is almost completely divided, it is quite difficult for ‘new people’ like Joins to compete for the piece of cake. So, Joins Pro is their detour strategy.
According to Masan, Joins Pro is using European technology machinery optimized energy and superior fabric protection, combined with environmentally friendly high-quality laundry detergent from joins laundry detergent brand. In particular, Joins Pro is the first place to use Wet Cleaning machine to replace traditional dry cleaning, helping to completely remove chemical remnants on the fabric, protecting the health of customers.
Besides, the difference of Joins Pro compared to other colleagues in the market lies in the convenience. Specifically: through home delivery and pickup services, the pick-up and return points will have a fast washing program and especially a comprehensive fabric care process, environmentally friendly, safe for health.
Joins Pro is geared towards a dynamic customer file, has a modern lifestyle and loves superior experiences. Joins Pro hopes to be the perfect clothing care friend, thereby helping customers have more time for themselves and their families.
In the future, Masan Group’s goal is to build a Point of Life platform that fully serves the essential needs on the same platform. And Joins Pro, a professional laundry service, is part of that platform.
After the opening of the first store, Joins Pro will continue to be replicated nationwide and integrated into Mini Mall retail outlets and other utilities such as WinMart+, Phuc Long, Techcombank, Reddi and Phano…
Source: Nhip song Kinh te