Food & Hotel Vietnam is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726

Hotel business recovers faster than expected

22/06/2022

Mr. Nguyen Duc Quynh, Chairman of Ho Chi Minh City Hotel Association. Da Nang and General Director of Furama Resort Danang, discussed the challenges in the recovery process of the hotel business after the Covid-19 epidemic subsided.

Vietnam has opened up to international tourism since mid-March and domestic tourism has also entered the peak season. With these two motivations, how far has the hotel business in Da Nang and the whole country recovered compared to the time before Covid-19 epidemic?

Mr. Nguyen Duc Quynh: The hotel industry witnessed a rapid recovery, which was beyond everyone’s expectations. If previously everyone assumed that tourism would recover in 2024, now we are confident that Vietnam’s tourism will return to the 2019 mark in the final months of 2023.

The hotel business in Da Nang and across the country recovered strongly, especially the beach resorts recovering faster than the hotels in the city. We estimate that, for beach resorts, the level of recovery can be up to 80% compared to 2019.

The occupancy rate of the hotel at this time until the end of the summer can reach 50-70%. Besides, Vietnam is one of the fastest recovering countries in the world in terms of domestic aviation. This is an encouraging thing.

With such positive signals, have hotels in Danang fully reopened and what is happening allows hoteliers to be more optimistic for the rest of the year? or not?

Mr. Nguyen Duc Quynh: Up to now, in Da Nang city, the rate of hotels that have reopened is 70%, specifically 850 out of 1,200 hotels.

As for the hotel business, we are fully optimistic for the summer 2022 period. However, from September onwards – when the domestic tourist season ends, as well as the unsuitable season for sea tourism for provinces from the North to the Central, we are not confident for the last months of the year when flights from other countries have not completely recovered, international tourists are still hesitant about long flights.

China – the largest market in Vietnam (accounting for 50-90% of international visitors in some major tourist destinations) has not been opened, which is a very worrying thing. South Korea – the second largest market (accounting for 4.6 million visitors in 2019) – has only just begun to return and is currently only equivalent to about 20% of the number of Korean visitors to Vietnam compared to 2019.

In summary, we look forward to the reopening of international flights, especially from the large MICE (meeting – incentive – convention – exhibition) markets so that we can have more visitors by the end of 2022.

Mr. Nguyen Duc Quynh: The two largest international tourist markets, China and Korea, have not really opened, which is a concern

Which hotel segment is recovering fastest and which is slower, and why?

Mr. Nguyen Duc Quynh: The 4-5 star hotel segment is making a very strong comeback because the number of tourists who go to the beach in the summer comes back very quickly and the usual 4-5 star hotels have better locations than the hotels with 3 stars or less, this is a very fast recovery market share.

In particular, when 4-5 star hotels have offered much better preferential prices compared to 2019, even if the price may be as low as the previous 3-star hotel, domestic tourists have had the opportunity to experience 4-5 star hotels. However, this is also a big obstacle for 3-star hotels to reopen.

On the other hand, we are surprised at the recovery of MICE tourism of Da Nang in particular and the whole country in general because usually retail customers, vacationers recover first, then the MICE market.

But right after opening, we received a lot of large groups of guests from March to June. In particular, during the summer of July, August, we continued to receive many requests for the  large group of guests. Therefore, the MICE market has recovered very quickly.

As you said, hotel room prices are at a very low level compared to the time before the epidemic when 4-5 star hotels even sold for the same price as 3 stars before the epidemic? Is there a fierce competition between hotels to win guests, leading to a sharp drop in hotel room price or for some other reason?

Mr. Nguyen Duc Quynh: It can be said that the current room price of hotels is only 70% compared to 2019. This is not exactly a competition between hotels, but it is a price suitable for domestic tourists. When the number of international visitors has not yet returned much, it is necessary to offer an appropriate room price for Vietnamese delegations.

Right after opening on March 15th, there was price competition between hotels, but up to now, hotels compete with each other in terms of service quality, as well as priority benefits for the guests.

We also hold discussions to raise awareness about the quality of our services and facilities, to attract guests with quality, with impressive experiences, not with price.

Can hotel room prices increase again and approach the price before the Covid-19 epidemic and why?

Mr. Nguyen Duc Quynh: It could be 2023, when direct flights have been reopened and international tourism has been restored. Currently, the sources of Vietnamese tourism mostly rely on the domestic market, so room prices cannot be raised.

One of the big challenges for hotels and the tourism industry when reopening is the lack of human resources because many people have changed jobs during the epidemic. Do hotels in Da Nang face this situation and if so, how will it affect service quality as well as hotel management and operation?

Mr. Nguyen Duc Quynh: It must be said that the shortage of personnel is a common problem of the whole industry, not only for hotels in Da Nang.

In terms of quality, in translation, incumbent personnel must be part-time, so it is difficult to ensure expertise, long-term anti-epidemic work also limits service and communication skills. Students also lose the opportunity to practice, the long gap after graduation makes them self-deprecating, less willing to pursue their major. This directly affects the service quality as well as hotel operation management.

Therefore, with incumbent staff, hotels need to organize regular training sessions, coaching and improving service skills. For students, besides the formal training of the school, it is necessary to have the opportunity to have soft skills training, practical experience at work, due to the lack of friction and friction with the profession during the last 2 years of Covid-19.

The Danang Hotel Association is well aware of the shortage of both quantity and quality of personnel, so it has regularly organized online courses on services and market information. The association also signed cooperation agreements with vocational schools to bring in hospitality experts to teach, as well as re-train hotel staff.

In Da Nang, a unit that has been doing very well in this program is the IBH Hospitality Training Academy. The tripartite cooperation between regular schools, IBH academy and hotels like Furama Resort Danang, has brought about practical teaching courses, supplementing soft skills such as: leadership skills, trainers and behavior on the table… and programs for interns and students.

The Danang Hotel Association cooperated with the Da Nang City Labor Union to organize a training course on professional housekeeping and reception for 57 staff members working at 22 hotels and accommodation business units in the city

Are there any changes in the needs of tourists today and what do hotels need to do to adapt to these changes (if any)?

Mr. Nguyen Duc Quynh: Green tourism is a current trend when tourists’ awareness of the importance of the environment to their lives is increasing. This affects the behavior of choosing a tourist destination as well as during the guest’s stay.

Besides, it is the trend of resort tourism (Wellness tourism), when health becomes one of the top concerns of tourists.

As such, hotels need to invest and develop green-environmentally friendly experiences, as well as health care services, to meet the increasing needs of tourists.

In terms of technology, hotels also need to apply digital technologies to reduce visitor contact and waiting time such as digital check-in and pre-check-in, using chatbot technology (automatic customer consultation software).

Vietnam has opened up to international tourism, but now is not the peak period for international visitors to Vietnam, but usually in winter. So far, is there any signal that international visitors will return to Vietnam in large numbers in the upcoming high season? And where will be the main international tourist market for Vietnam in general and Da Nang in particular in the coming peak season?

Mr. Nguyen Duc Quynh: Up to this point, the signals that international tourists to Vietnam are still very cautious.

Although the number of tourists exploring Vietnam’s tourism has increased, the number of international visitors to Vietnam cannot be certain partly because the flight route is not widespread, and secondly, foreign tourists are still hesitant to go far (long-haul) but often they still choose resort destinations closer. Direct flights are not yet connected to distant points.

Regarding the main international tourist market, we should focus on markets with direct flights to Vietnam right now. And especially, markets are ready to come to Vietnam such as the Indian market. The Korean market, Japanese market should also focus. Moreover, it is necessary to be prepared in terms of services, facilities and personnel when China tourism opens to the outside world.

What needs to be done by the Danang government as well as the Vietnamese tourism industry to promote tourism to recover faster?

Mr. Nguyen Duc Quynh: All activities to promote Vietnam’s tourism before the epidemic need to return and strengthen more strongly.

The Da Nang government is extremely active in marketing promotion for markets as well as investing in tourism services and supply partners for the tourism industry extensively.

The Routes Asia event on June 6-9th, 2022 with 550 leaders and delegates from major airlines, airports, suppliers, and international travel agencies taking place in Da Nang has helped the destination. This company has the opportunity to cooperate and develop new routes.

In the near future, leaders of Da Nang will also lead a tourism promotion delegation to organize roadshows in India, Malaysia and Singapore. The Center for Tourism Promotion also works closely with partners in tourist destinations to Da Nang such as Korea, Japan, etc.

Da Nang Tourism Association is very active in inviting groups of fam trips (travel programs for travel agencies to learn about destinations) and participating in activities to improve the quality of tourism products, creating new products and actively participating in the activities of the Danang tourism industry.

We hope that the Da Nang government can partially support the travel and hotel businesses to participate in more international tourism exhibitions and tourist roadshows in destinations so that they can build relations with international tourism partners.

Thank you Sir!

Source: The leader

Share this post

Must Read

PRODUCTS EXHIBITION
05/04/2022

You may be interested in

24/11/2022
LEVEL UP YOUR BUSINESS WITH DEDICATED FOOD AND DRINK WORKSHOPS AT THE EUROPEAN UNION PAVILION
Welcome to Europe! Level up your business with dedicated food and drink workshops at the...
23/11/2022
THE PERFECT MATCH! OF EUROPEAN & VIETNAMESE FOOD | INTERVIEW WITH CHEF HUNGAZIT
European Union As the popular European Union (EU) Pavilion makes its return to Vietnam for FHV...
03/11/2022
F&B business actively enter the METAVERSE
Companies are trying to protect their trademarks and exclusivity at Metaverse while continuing to...
26/10/2022
Does Trung Nguyen Legend have a chance to fight the “big guy” Starbucks in the billion people country coffee industry?
Unlike many other markets, China’s coffee industry has been less affected by the COVID-19...
26/10/2022
The Hotel market comes in hot season at the end of the year
Despite the slowdown in the real estate industry, the hotel market is experiencing a strong...
25/10/2022
Bali Airport, Indonesia opens “capsule hotel” service
Indonesia’s Bali airport has just launched a new service “capsule hotel”...
25/10/2022
Vietnamese beverage enterprises consider exploiting the niche market
The beverage industry is a lucrative niche that international companies exploit, with a scope of...
25/10/2022
From vibrating cards, and QR codes to E-Menus: What technology will shape the future of the restaurant industry?
After the trend of vibrating cards put into operation by Highlands Coffee, The Coffee House...
24/10/2022
Italian Food Enterprises push to entrant the Vietnamese market
Currently, nearly 6,000 Italian businesses are investing in Vietnam and are stepping up trade...
24/10/2022
Colliers: Vietnam is one of the most attractive retail markets in the world
Big players like Central Retail, Aeon, and Lotte are all planning to expand their scale and...

Subscribe to Our eNewsletters

    captcha
    BOOK A STAND
    ONLINE REGISTRATION
    Facebook stream
    Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
    8 months ago
    Food&HotelVietnam

    TIẾP CẬN NGAY CÁC NHÀ ĐẦU TƯ BẤT ĐỘNG SẢN NGHỈ DƯỠNG / KHÁCH SẠN
    [English below]
    Chưa đầy 3 tháng đầu năm, các tỉnh duyên hải và cao nguyên liên tục xuất hiện danh sách dày đặc của các dự án nghỉ dưỡng và khách sạn được công bố và đề xuất đầu tư với quy mô siêu khủng, qua đó có thể thấy nhu cầu đối với việc tìm kiếm và mua hàng để phục vụ cho các dự án này là rất lớn. Hãy NHANH TAY ĐĂNG KÝ TRƯNG BÀY tại Food & Hotel Vietnam 2022 để có cơ hội gặp gỡ và tiếp cận với các nhà đầu tư hàng đầu trong lĩnh vực nghĩ dưỡng và khách sạn bên cạnh các đối tượng tham quan khác về ngành dịch vụ ăn uống và lữ hành. Liên hệ với chúng tôi ngay hôm nay!
    ----------//
    QUICKLY APPROACH THE RESORT / HOTEL REAL ESTATE, INVESTORS

    In the first 3 months of the year, the coastal and highland provinces of Vietnam continuously see a significant number of hotels and resorts investment. This is a promising sign of sourcing demand that is on the rise. RESERVE YOUR BOOTH NOW at Food & Hotel Vietnam 2022 to reconnect with industry professionals and approach leading investors in F&B hospitality industry. CONTACT US TODAY!

    Food & Hotel Vietnam 2022
    ⏰ 07-09.12.2022
    📍 Trung tâm Hội chợ Triển lãm Sài Gòn - SECC, 799 Nguyễn Văn Linh, Quận 7, Tp. Hồ Chí Minh, Việt Nam
    ☎️ (+84) 28 3622 2588
    📩 [email protected]

    #FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022
    ...

    TIẾP CẬN NGAY CÁC NHÀ ĐẦU TƯ BẤT ĐỘNG SẢN NGHỈ DƯỠNG / KHÁCH SẠN 
[English below]
Chưa đầy 3 tháng đầu năm, các tỉnh duyên hải và cao nguyên liên tục xuất hiện danh sách dày đặc của các dự án nghỉ dưỡng và khách sạn được công bố và đề xuất đầu tư với quy mô siêu khủng, qua đó có thể thấy nhu cầu đối với việc tìm kiếm và mua hàng để phục vụ cho các dự án này là rất lớn. Hãy NHANH TAY ĐĂNG KÝ TRƯNG BÀY tại Food & Hotel Vietnam 2022 để có cơ hội gặp gỡ và tiếp cận với các nhà đầu tư hàng đầu trong lĩnh vực nghĩ dưỡng và khách sạn bên cạnh các đối tượng tham quan khác về ngành dịch vụ ăn uống và lữ hành. Liên hệ với chúng tôi ngay hôm nay!
----------//
QUICKLY APPROACH THE RESORT / HOTEL REAL ESTATE, INVESTORS 

In the first 3 months of the year, the coastal and highland provinces of Vietnam continuously see a significant number of hotels and resorts investment. This is a promising sign of sourcing demand that is on the rise. RESERVE YOUR BOOTH NOW at Food & Hotel Vietnam 2022 to reconnect with industry professionals and approach leading investors in F&B hospitality industry. CONTACT US TODAY!

Food & Hotel Vietnam 2022
⏰ 07-09.12.2022
📍 Trung tâm Hội chợ Triển lãm Sài Gòn - SECC, 799 Nguyễn Văn Linh, Quận 7, Tp. Hồ Chí Minh, Việt Nam
☎️ (+84) 28 3622 2588
📩 fhv@informa.com

#FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022
    8 months ago
    Food&HotelVietnam

    Cùng Food & Hotel Vietnam Khởi động Giờ Trái Đất 2022!
    [English below]
    Giờ Trái đất là sáng kiến của Tổ chức Quốc tế về Bảo tồn Thiên nhiên (WWF) nhằm nâng cao nhận thức cộng đồng về biến đổi khí hậu và tiết kiệm năng lượng trên toàn thế giới, đây cũng là sự kiện nằm trong chuỗi phát triển bền vững từ Informa Markets với mong muốn truyền tải thông điệp kêu gọi sự chung tay trong các hoạt động bảo vệ môi trường, sử dụng tài nguyên thiên nhiên một cách tiết kiệm. Mọi người hãy cùng Food & Hotel Vietnam tắt đèn từ 20:30-21:30 tối nay, thứ Bảy ngày 26/03/2022 và lắng nghe thông điệp hành động từ WWF toàn cầu trong Giờ Trái Đất 2022 nhé!
    ---------------------//
    Get Yourself In Earth Hour With Food & Hotel Vietnam!
    Earth Hour is organized by World Wide Fund for Nature (WWF) to raise public awareness about climate change and energy saving around the world. This is also considered an important event in the sustainable development chain from Informa Markets with the purpose to convey messages and call for environmental protection activities and use natural resources sparingly. Let's join Food & Hotel Vietnam to turn off the lights from 20:30 to 21:30 tonight, March 26, 2022, and listen to the action message from WWF worldwide in Earth Hour 2022!

    #FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022 #EarthHour2022
    ...

    Cùng Food & Hotel Vietnam Khởi động Giờ Trái Đất 2022! 
[English below]
Giờ Trái đất là sáng kiến của Tổ chức Quốc tế về Bảo tồn Thiên nhiên (WWF) nhằm nâng cao nhận thức cộng đồng về biến đổi khí hậu và tiết kiệm năng lượng trên toàn thế giới, đây cũng là sự kiện nằm trong chuỗi phát triển bền vững từ Informa Markets với mong muốn truyền tải thông điệp kêu gọi sự chung tay trong các hoạt động bảo vệ môi trường, sử dụng tài nguyên thiên nhiên một cách tiết kiệm. Mọi người hãy cùng Food & Hotel Vietnam tắt đèn từ 20:30-21:30 tối nay, thứ Bảy ngày 26/03/2022 và lắng nghe thông điệp hành động từ WWF toàn cầu trong Giờ Trái Đất 2022 nhé!
---------------------//
Get Yourself In Earth Hour With Food & Hotel Vietnam!
Earth Hour is organized by World Wide Fund for Nature (WWF) to raise public awareness about climate change and energy saving around the world. This is also considered an important event in the sustainable development chain from Informa Markets with the purpose to convey messages and call for environmental protection activities and use natural resources sparingly. Lets join Food & Hotel Vietnam to turn off the lights from 20:30 to 21:30 tonight, March 26, 2022, and listen to the action message from WWF worldwide in Earth Hour 2022!

#FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022  #EarthHour2022
    8 months ago
    Food&HotelVietnam

    Thịt Bò Canada Ngày Càng Được Ưa Chuộng, Vì Sao?
    [English below]
    Bên cạnh những cường quốc về thịt bò vốn đã nổi tiếng từ lâu, những năm trở lại đây thị trường tiêu thụ thịt bò Canada cũng tăng lên đáng kể, không chỉ vì hương vị không hề thua kém gì các loại thịt bò khác, thịt bò Canada còn được kiểm soát nghiêm ngặt về quy trình chăn nuôi và sản xuất. Với hệ thống phân hạng từng loại thịt bò một cách rõ ràng, thịt bò Canada luôn mang đến cho ngừoi tiêu dùng sự an tâm tuyệt đối về chất lượng.
    Cùng tìm hiểu thêm về hệ thống phận hạng và chi tiết của thịt bò Canada tại đây: bitly.com.vn/yhou0o
    ---------------------//
    Why Canadian Beef Is More And More Popular?
    Besides the famous beef powerhouses for a long time, in recent years, Canadian beef consumption has also increased significantly in the market, not only because of the delicious flavor to other types of beef, but Canadian beef is also strictly controlled in terms of breeding and production processes. With a clear classification system for each type of beef, Canadian beef always gives consumers absolute peace of mind about its quality.
    Find out more about the grading system and details of Canadian beef here:bitly.com.vn/pcgaoot
    ...

    Thịt Bò Canada Ngày Càng Được Ưa Chuộng, Vì Sao?
[English below]
Bên cạnh những cường quốc về thịt bò vốn đã nổi tiếng từ lâu, những năm trở lại đây thị trường tiêu thụ thịt bò Canada cũng tăng lên đáng kể, không chỉ vì hương vị không hề thua kém gì các loại thịt bò khác, thịt bò Canada còn được kiểm soát nghiêm ngặt về quy trình chăn nuôi và sản xuất. Với hệ thống phân hạng từng loại thịt bò một cách rõ ràng, thịt bò Canada luôn mang đến cho ngừoi tiêu dùng sự an tâm tuyệt đối về chất lượng.
Cùng tìm hiểu thêm về hệ thống phận hạng và chi tiết của thịt bò Canada tại đây: bitly.com.vn/yhou0o
---------------------//
Why Canadian Beef Is More And More Popular?
Besides the famous beef powerhouses for a long time, in recent years, Canadian beef consumption has also increased significantly in the market, not only because of the delicious flavor to other types of beef, but Canadian beef is also strictly controlled in terms of breeding and production processes. With a clear classification system for each type of beef, Canadian beef always gives consumers absolute peace of mind about its quality.
Find out more about the grading system and details of Canadian beef here:bitly.com.vn/pcgaoot
    8 months ago
    Food&HotelVietnam

    Get Ready To Exhibiting At Food & Hotel Vietnam 2022 This December!
    [Vietnamese below]
    Vietnam has just announced that people entering Vietnam are required to take a RT-PCR or RT-LAMP nCoV test within 72 hours or a rapid test within 24 hours before departure, medical declaration, using PC-Covid and ZERO QUARANTINE, this is considered extremely good news to Food & Hotel Vietnam international exhibitors. Contact us now to connect and expand your brand in one of Asia's most growing potential markets!
    Early Bird Rate for stand package will be available until the end of 07/06/2022. Quickly contact us!
    ----------//
    Các Nhà Trưng Bày Hãy Sẵn Sàng Để Trở Lại Food & Hotel Vietnam 2022 Tháng 12 Này!
    [English below]
    Việt Nam vừa công bố người nhập cảnh Việt Nam chỉ cần kết quả xét nghiệm nCoV âm tính bằng PCR trong vòng 72 giờ hoặc test nhanh trong vòng 24 giờ, khai báo y tế, sử dụng PC-Covid và KHÔNG CẦN CÁCH LY, đây được xem là một tin cực kỳ tốt đối với các đơn vị trưng bày quốc tế tại Food & Hotel Vietnam. Hãy nhanh tay liên hệ với chúng tôi để có thể kết nối và mở rộng thương hiệu tại một trong những thị trường tiềm năng đang phát triển nhất Châu Á!
    Giá ưu đãi dành cho đăng ký gian hàng sẽ mở đến hết ngày 07/06/2022. Nhanh tay liên hệ với chúng tôi!

    Food & Hotel Vietnam 2022
    ⏰ 07-09.12.2022
    📍 Trung tâm Hội chợ Triển lãm Sài Gòn - SECC, 799 Nguyễn Văn Linh, Quận 7, Tp. Hồ Chí Minh, Việt Nam
    ☎️ (+84) 28 3622 2588
    📩 [email protected]

    #FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022
    ...

    Get Ready To Exhibiting At Food & Hotel Vietnam 2022 This December!
[Vietnamese below]
Vietnam has just announced that people entering Vietnam are required to take a RT-PCR or RT-LAMP nCoV test within 72 hours or a rapid test within 24 hours before departure, medical declaration, using PC-Covid and ZERO QUARANTINE, this is considered extremely good news to Food & Hotel Vietnam international exhibitors. Contact us now to connect and expand your brand in one of Asias most growing potential markets!
Early Bird Rate for stand package will be available until the end of 07/06/2022. Quickly contact us!
----------//
Các Nhà Trưng Bày Hãy Sẵn Sàng Để Trở Lại Food & Hotel Vietnam 2022 Tháng 12 Này!
[English below]
Việt Nam vừa công bố người nhập cảnh Việt Nam chỉ cần kết quả xét nghiệm nCoV âm tính bằng PCR trong vòng 72 giờ hoặc test nhanh trong vòng 24 giờ, khai báo y tế, sử dụng PC-Covid và KHÔNG CẦN CÁCH LY, đây được xem là một tin cực kỳ tốt đối với các đơn vị trưng bày quốc tế tại Food & Hotel Vietnam. Hãy nhanh tay liên hệ với chúng tôi để có thể kết nối và mở rộng thương hiệu tại một trong những thị trường tiềm năng đang phát triển nhất Châu Á!
Giá ưu đãi dành cho đăng ký gian hàng sẽ mở đến hết ngày 07/06/2022. Nhanh tay liên hệ với chúng tôi!

Food & Hotel Vietnam 2022
⏰ 07-09.12.2022
📍 Trung tâm Hội chợ Triển lãm Sài Gòn - SECC, 799 Nguyễn Văn Linh, Quận 7, Tp. Hồ Chí Minh, Việt Nam
☎️ (+84) 28 3622 2588
📩 fhv@informa.com

#FoodnHotelVietnam #FoodnHotelVietnam2022 #FHV2022
    Load more