Food & Hotel Vietnam is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726

Vietnam joins hands with ASEAN countries to sustainably restore tourism

28/07/2022

Vietnam and other countries in the ASEAN region want to sustainably restore the green economy and they need a handshake to act together. There is a common strategy for all countries.

The “sky” of tourism is bright again and promises to develop rapidly next time. (Artwork: CTV/Vietnam+)

How to quickly and sustainably recover post-COVID-19 tourism is not just a story of Vietnam alone, because the pandemic darkness has covered the globe for the past two years and the closest are neighboring countries in the past two years in the area.

Therefore, the ASEAN countries have just had the 56th online roundtable of ASEAN National Tourism Agencies, to share how to attract more tourists to the region after the pandemic as well as focus on ensuring health and safety for tourists in the context of the emergence of many new strains. In particular, this is an opportunity for countries to agree on a common action plan for this new stage.

ASEAN ‘shake hands’ for common goals

In 2020 and 2021, due to the impact of COVID-19, the number of tourists to ASEAN decreased sharply. In 2020, ASEAN only welcomed nearly 28 million visitors (down 80.7% compared to 2019); total revenue from tourists reached about 43.1 billion USD (down 74.8% compared to 2019). In 2021, the tourism industry will be more heavily affected, and the number of international arrivals and total tourism revenue will decrease by 90.03% and 94.33% respectively compared to 2020.

[How are countries adapting to the new context of global tourism?]

With these dramatic declines in numbers, ASEAN tourism officials agreed to strengthen coordination to revive the region’s green economy following the action plan approved earlier this year and coordinate efforts to improve the region’s green economy. related industry. The ultimate goal is to revive the tourism industry and restore visitor numbers to pre-pandemic levels.

Accordingly, the countries implementing the ASEAN tourism marketing strategy for the period 2021-2025 have been built with 3 pillars: Building a more attractive Southeast Asian tourism brand story; Focusing on a group of niche markets and audiences; More effective implementation of promotion and advertising activities.

Vietnam and ASEAN countries join hands to sustainably recover post-COVID-19 tourism. (Artwork: CTV/Vietnam+)

It is known that this new phase of marketing strategy is adjusted based on forecast trends after COVID-19 and based on ASEAN’s financial capacity. The strategy was discussed at the levels of the Working Group, the Tourism Competition Commission, and the National Tourism Authority.

To realize the goal, ASEAN countries agree to develop a diverse range of tourism products, and marketing campaigns, improve tourism standards and connectivity, and apply a variety of digital systems to help customers and Travelers have easy access to information.

In addition, ASEAN authorities will work with dialogue partners and international organizations to enhance tourism activities, making travel more convenient for tourists.

Vietnam tourism strengthens cooperation

Joining the ASEAN community, Vietnam is currently the Vice Chairman of the ASEAN Comprehensive and Sustainable Tourism Development Committee and is chairing the project “Festival tourism products.” In this role, Deputy General Director of the Vietnam National Administration of Tourism Ha Van Sieu said that Vietnam is planning to organize a regional workshop and festival survey in 2023 with the theme “Festival tourism.” To promote the project to high efficiency, the Deputy Director General wishes to receive comments from ASEAN member states.

According to the leader of Vietnam’s tourism industry, to contribute to ASEAN’s comprehensive and sustainable tourism development, the Vietnam Institute for Tourism Development Research is currently chairing the project “Building and implementing a Strategy to encourage tourism”. involvement of local communities and the private sector in tourism development.”

This strategy was approved by ASEAN Ministers at the 22nd ASEAN Tourism Ministers Meeting on the occasion of ATF 2019 (Ha Long) with a strategic implementation plan in Vietnam including an Initiative to increase the participation of the private sector in community tourism development;” strengthening community capacity through training courses, training and improving knowledge and skills to participate in tourism activities for the community in Vietnam; building community tourism products associated with ASEAN tourist souvenir production craft villages.

Vietnamese tourism has returned to an exciting period with delegations from countries in the region. (Artwork: CTV/Vietnam+)

Deputy General Director Ha Van Sieu said that Vietnam will organize a workshop on “Initiatives to increase the participation of the private sector in community tourism development” in October 2022. The VNAT leader expressed his hope that the workshop will be directly attended by all ASEAN member states to share information, and enhance the participation and benefits of the community as well as the private sector in the region. tourism development.

Not only actively consulting and cooperating with countries in the ASEAN community, with dynamism, Vietnam is also strengthening cooperation with international organizations. In 2022, the Asia Pacific Tourism Association (PATA) cooperated with Vietnam to successfully implement two projects: “Resilience of tourist destinations” in Quang Nam province and “Resilience of tourism destinations” in Quang Nam province. Elephant Tourism” in Dak Lak province.

In addition, the World Tourism Organization (UNWTO) also supports practical techniques for Vietnam’s tourism (in planning, promoting, promoting, and organizing international events in Vietnam). As a result, in 2022, Vietnamese tourism will continuously participate in specialized online seminars of UNWTO; coordinating with the UNWTO Nara office (Japan) to prepare to implement activities to support sustainable destination governance. “These are certainly effective initiatives to support tourism recovery after COVID-19 and Vietnam is ready to continue taking the next steps of the project,” said Ha Van Sieu.

Source: Vietnam+

Share this post

Must Read

PRODUCTS EXHIBITION
05/04/2022

You may be interested in

22/03/2023
Starbucks and a decade-long struggle to conquer Vietnamese consumers
By the end of 2022, the number of Starbucks stores in Vietnam has not reached 100 units,...
22/03/2023
The company recommended not imposing a separate consumption tax on sugary beverages.
Businesses argue that sugary drinks are not related to obesity, so they recommend not including...
22/03/2023
Having spent over 270 million USD to acquire Phuc Long, Masan only gained a meager profit of 38 billion VND from it.
Although spending billions of Vietnamese dong to own up to 85% of the shares of Phuc Long, the tea...
09/03/2023
Vietnam Airlines resumes cooperation with Air France from March 26th
Nguyen Tien Hoang, head of Vietnam Airlines’ branches in France and Europe, said he would...
09/03/2023
Fruit, vegetable exports rise 17.8%
Durians are sold at a market in Ho Chi Minh City. Photo by VnExpress/Hong ChauVietnam’s fruit...
09/03/2023
Opportunities to boost export of processed foodstuff to Asia -Pacific, African markets
The Ministry of Industry and Trade (MoIT) hosted a conference with Vietnamese trade representative...
02/03/2023
Kido establishes a subsidiary to produce fish sauce, wants every kitchen shelf to have more seasoning powder, soy sauce, fish sauce from Kido
Kido contributed 196 billion VND to TA Foods and Spices, equivalent to 98% ownership. This is a...
02/03/2023
The battle of Thais in the Vietnamese energy drink market: “Golden bull” Red Bull fights “Green buffalo” Carabao
In the energy drink market, if Red Bull is a powerful old “Golden Bull”, Carabao is...

Subscribe to Our eNewsletters

    captcha
    BOOK A STAND