Pioneering in paving the way for comprehensive tourism development, Sun Group is the only enterprise in Vietnam to receive the award “Asia’s leading travel group in 2022”.

The World Travel Awards (WTA) has just honored Sun Group as “Asia’s Leading Travel Group in 2022”. This is the first time a Vietnamese tourism enterprise has received the World Travel Awards (WTA), which is considered the “Oscar of the world tourism industry”. Sun Group is recognized by the organizers as meeting three factors: Owning a comprehensive tourism development model with products recognized by the world; the influence and contribution of businesses to the general tourism picture of the country and the region and has a long history and a vision of sustainable tourism development in the future.

Mr. Graham Cooke – Chairman and Founder of WTA affirmed: “In my opinion, corporations like Sun Group have been at the forefront of pioneering the way to comprehensive tourism development, not only in Vietnam. but also in the world. I think that even in my own country, England, this recipe for success can be learned.”

Choose the difficult path

Comprehensive investment in tourism, resort, and entertainment is an area that not all businesses dare to do and do successfully. Because this is an industry that requires a large amount of investment capital, while the payback period is long and requires long-term, regular investment to elevate the destination and approach trends with development and change. continuity of tourism trends in the world. Mr. Dang Minh Truong – Chairman of the Board of Directors of Sun Group said that investing in tourism and entertainment is like “spending even money to earn change”. Sharing the same opinion, Graham Cooke affirmed: “In terms of comprehensive tourism development, there are very few companies in the world like Sun Group that actively pioneer in this field.”

But right after returning home to establish a business in 2007, the founders of Sun Group chose the path that not many people go there. Up to now, hundreds of resorts and entertainment projects as well as tourism infrastructure have been created by this group. Thousands of prestigious domestic and international awards have been awarded for the works of Sun Group. Across the three regions of the country, destinations marked by Sun Group have all recorded positive changes.

Accordingly, in Da Nang, when InterContinental Danang Sun Peninsula Resort, Sun World Ba Na Hills with the Golden Bridge made the whole world know about the city of Han River. As for Sa Pa, 3 years after the Fansipan cable car, the district’s total tourism revenue increased nearly 3 times, reaching 4,000 billion VND in 2018, an increase of 10 times in 2010. Or in Phu Quoc, Sun The Group has created nearly 50 high-class projects, helping the South Island make a spectacular makeover and become a national tourist hotspot. It is estimated that from 2016, when Sun Group opened the first project, JW Marriott Phu Quoc Emerald Bay on pearl island, to 2019, before the epidemic, the number of visitors to Phu Quoc increased from 1.45 million to 5.1 million. , or 252%.

Quang Ninh – the land that fully converges the tourism ecosystem of Sun Group, has also recorded outstanding growth in both the number of visitors and tourism revenue. From 2015 to 2019, the number of visitors to Quang Ninh increased by 182%, and revenue from tourism increased by 450%. (In 2019: 14 million visitors; 29,487 billion VND in revenue. In 2015: 7.7 million visitors, 6,548 billion VND in revenue-PV).

Contributing to raising the level of Vietnamese tourism

Reality has proven that where there is Sun Group, there is the development of the green economy. Assoc.Prof.Dr. Tran Dinh Thien affirmed: “The imprint Sun Group has created for some localities is especially strong. Sun Group shapes the level of tourism development for the places where this group invests. Da Nang is typical, then. are Phu Quoc, and Ha Long, there will be other coordinates like Sam Son and Thanh Hoa coming here. Those are the pillars that make tourism a true spearhead of Vietnam’s economy.”

The works, products, and methodical tourism practices of Sun Group have also contributed to raising the status of Vietnam’s tourism. From a low-cost, poor-experience destination that was only loved by “backpackers”, now, with the “world’s most luxurious resorts”, Asia’s leading international passenger port. Created by Sun Group, Vietnam has been introduced by the travel magazine Cruise Passenger as one of the world’s leading luxury destinations in Asia, with attractive experiences.

“The self-development of the airport, private port, 5-star hotel chain, luxury resorts, health care tourism destinations, amusement parks… are truly remarkable achievements. The group also attaches great importance to global integration when it has just launched its airline. This is the reason why Sun Group has conquered world tourism,” commented Mr. Graham Cooke.

Source: VnEpress