On the afternoon of September 15, 2022, Singapore Deputy Prime Minister Heng Swee Keat visited the WIN store in the New City apartment building, Binh Khanh ward, Thu Duc city, Ho Chi Minh City. This is a multi-convenience store in the WINLife ecosystem that has just been launched by Masan Group.

Previously, on the afternoon of September 14, Mr. Heng Swee Keat also visited and worked at the headquarters of Masan Group.

The program is within the framework of the official visit of the Deputy Prime Minister of Singapore to Vietnam from September 11 to 15 at the invitation of Deputy Prime Minister Le Minh Khai, aiming to tighten the development relationship, and at the same time affirm the strong bilateral relationship between Singapore and Vietnam.

At the WIN store, a Masan representative shared with Singapore Deputy Prime Minister Heng Swee Keat about the consumer ecosystem – a unique technology that has just been launched by this group to bring a world-class shopping experience to customers. Vietnamese consumption. At the same time, introduce the utilities integrated into WIN store including necessities (WinMart+), financial services (Techcombank), pharmaceuticals (Dr.Win), F&B chain (Phuc Long), telecommunications services pine (Reddi). These are all strong brands with outstanding quality built by Vietnamese people to serve Vietnamese consumers.

Deputy Prime Minister Heng Swee Keat appreciated the fresh and modern design of the WIN store. Diversified products and services, intelligently arranged to meet the needs of customers, ready-made foods and beverages, bring convenience to customers. He also commended the young, dynamic store staff for professional service.

On September 9th, Masan launched the WINLife ecosystem “All You Need” with the first chain of 27 multi-convenience stores under the WIN brand, fully meeting the essential needs of consumers with the best experience. convenient, seamless offline-to-online experience at an “all-in-one” destination. In 2022, Masan plans to open 80-100 WIN stores across the country.

The WINLife ecosystem is Masan’s next breakthrough to enhance the consumer experience with a unique technology-consumption model.

Currently, Masan Group owns WinMart/WinMart+, which is the largest retail chain in Vietnam in terms of point of sale and revenue with more than 3,000 supermarkets and stores nationwide. Two retail chains WIN and WinMart+ are developed by Masan in parallel. WinMart+ supplying essentials will still be opened nationwide while WIN stores will be opened at locations that fully meet the criteria set forth by this Group.

According to the Ministry of Industry and Trade, Vietnam is becoming an area with great investment attraction, one of the countries with the most attractive retail market globally, ranking third in the ASEAN region (after Indonesia and Thailand). Lan) in terms of retail and e-commerce scale.

This sector still has a lot of room for growth as the coverage rate of modern retail in Vietnam is lower than that of many countries in the region, reaching only 25% of the total retail sales. While the Philippines is 33%, Thailand is 34%, Malaysia is 60%, Singapore is 90%…

Source: Kinh te Sai Gon