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Tourism businesses are waiting for a breakthrough in 2023

05/01/2023

Travel businesses believe that with the advantage of destinations, appropriate promotion strategies and customers, in 2023, Vietnam’s tourism will break through the number of visitors.

“What tourism has achieved in the past year affirms the brand and position of Vietnam’s tourism in the region and the world,” said Mr. Le Hoa Hiep, Director of HiTravel Ho Chi Minh City, and considers it to be the premise for Vietnam to break through the number of visitors (both international and local) in 2023.

Hanoi is one of the recipients of major tourism awards in 2022. Photo: Ha Thanh

In 2022, Vietnam was honored in more than 40 categories at the World Travel Awards in Asia and Oceania. Vietnam was voted as “Leading Heritage Destination in Asia”. At the local level, Ho Chi Minh City, Hanoi, Hoi An, Da Nang, Hue, Cuc Phuong National Park, Moc Chau Plateau… all received awards.

“This shows that one of the strengths that Vietnam’s tourism has made is to build a brand of destination”, said Mr. Vu Van Tuyen, CEO of Travelogy Vietnam Travel Company. The introduction of many pictures and videos for promotion on international media channels has helped foreign visitors visualize and better understand the culture, landscapes and people of Vietnam.

Mr. Tuyen added that according to the analysis of Google data, the search volume of international visitors to Vietnam destinations is always at a high level, at times increasing by over 400% over the same period last year. The volume of searches about accommodation also started to increase, in which visitors from countries such as the US, Australia, Russia, France, Germany, Japan, Singapore, India, Canada… searched for information about Vietnam a lot.

“We also have a rich cultural identity, not only beautiful scenery but also cuisine, creating a product line of eco-tourism, community, and transit tourism that is always attractive to tourists”, Mr. Tuyen added.

Many experts believe that it is not difficult for Vietnam to achieve the goal of welcoming visitors. However, it is necessary to upgrade products, innovate and build new products to increase the experience, balance the destination, and choose the right visitor after Covid-19.

According to Mr. Nguyen Vu Khac Huy, General Director of Vina Phu Quoc Travel, the travel trend of guests is changing. “Visitors recently are more interested in health, relaxation and closeness to nature,” Mr. Huy said. That is also the reason why in 2023, his business develops two product lines: luxury resorts and experiential resorts, associated with nature and separated from daily life. Along with that is the product MICE, a beach resort combined with a yacht for international guests.

Mr. Tran Le Bao Chau, Chairman of Vietnam Small and Medium-sized Tourism Business Forum (VTF), also affirmed that after the epidemic, the consumer behavior of tourists has changed and will be directed to tourism products in favor of culture, health and people.

“A lot of new products are geared towards community-based tourism and eco-tourism, such as destinations in Ho Chi Minh City: Thieng Lieng area, Thanh Da peninsula… These will be important products of the city. Many travel businesses will focus on investing in this product line to serve tourists and create new products,” said Mr. Chau.

Tourists on tour in Dong Thap. Photo: Nguyen Nam

According to Mr. Chau, after the emotional “boom” period because of Covid-19, tourists have stabilized and will choose more trips. “They will be more hesitant in spending and the trips will be more in-depth”, Mr. Chau analyzed and said that tourism businesses will have the opportunity to invest in better quality products, instead of the previous ones. Products are built to follow market trends. This is also a new point to create quality and sustainable products.

“The number of domestic tourists will be equivalent to 2022 but not too concentrated in the summer, reducing the difference between high and low months,” determined Nguyen Cong Hoan, deputy general director of Flamingo Holding Group, CEO of Flamingo Redtours. In 2023, outbound routes opened. Therefore, international tours can be sold from the beginning of the year.

According to Mr. Hoan, in 2023, domestic tourism will continue to follow the trend of family visitors booking direct services and combo packages without going through a travel agency. Group delegations organize themselves, only through a travel agency when the number is large, the itinerary is complicated and has event content. For international visitors, how to get the most favorable visa and entry policy. Next, it is necessary to promote communication campaigns so that foreign people and tourists know more about Vietnam’s attractive destinations.

“The number of tourists going abroad will increase in number and not focus too much on the peak period, but equally divided in time, with outbound products will be diverse,” Mr. Hoan added.

Businesses affirmed that the future of Vietnam’s tourism in 2023 will be product in depth, increasing the experience for visitors, smart tourism products and tourists will travel selectively. With many of the above advantages and experiences, tourism businesses believe that in 2023, Vietnam’s tourism industry will have many breakthroughs.

Source: VnExpress

Travel businesses believe that with the advantage of destinations, appropriate promotion strategies and customers, in 2023, Vietnam’s tourism will break through the number of visitors.

“What tourism has achieved in the past year affirms the brand and position of Vietnam’s tourism in the region and the world,” said Mr. Le Hoa Hiep, Director of HiTravel Ho Chi Minh City, and considers it to be the premise for Vietnam to break through the number of visitors (both international and local) in 2023.

Hanoi is one of the recipients of major tourism awards in 2022. Photo: Ha Thanh

In 2022, Vietnam was honored in more than 40 categories at the World Travel Awards in Asia and Oceania. Vietnam was voted as the “Leading Heritage Destination in Asia”. At the local level, Ho Chi Minh City, Hanoi, Hoi An, Da Nang, Hue, Cuc Phuong National Park, and Moc Chau Plateau… all received awards.

“This shows that one of the strengths that Vietnam’s tourism has made is to build a brand of destination”, said Mr. Vu Van Tuyen, CEO of Travelogy Vietnam Travel Company. The introduction of many pictures and videos for promotion on international media channels has helped foreign visitors visualize and better understand the culture, landscapes, and people of Vietnam.

Mr. Tuyen added that according to the analysis of Google data, the search volume of international visitors to Vietnam destinations is always at a high level, at times increasing by over 400% over the same period last year. The volume of searches about accommodation also started to increase, in which visitors from countries such as the US, Australia, Russia, France, Germany, Japan, Singapore, India, and Canada… searched for information about Vietnam a lot.

“We also have a rich cultural identity, not only beautiful scenery but also cuisine, creating a product line of eco-tourism, community, and transit tourism that is always attractive to tourists”, Mr. Tuyen added.

Many experts believe that it is not difficult for Vietnam to achieve the goal of welcoming visitors. However, it is necessary to upgrade products, innovate and build new products to increase the experience, balance the destination, and choose the right visitor after Covid-19.

According to Mr. Nguyen Vu Khac Huy, General Director of Vina Phu Quoc Travel, the travel trend of guests is changing. “Visitors recently are more interested in health, relaxation, and closeness to nature,” Mr. Huy said. That is also the reason why in 2023, his business develops two product lines: luxury resorts and experiential resorts, associated with nature and separated from daily life. Along with that is the product MICE, a beach resort combined with a yacht for international guests.

Mr. Tran Le Bao Chau, Chairman of Vietnam Small and Medium-sized Tourism Business Forum (VTF), also affirmed that after the epidemic, the consumer behavior of tourists has changed and will be directed to tourism products in favor of culture, health, and people.

“A lot of new products are geared towards community-based tourism and eco-tourism, such as destinations in Ho Chi Minh City: Thieng Lieng area, Thanh Da peninsula… These will be important products of the city. Many travel businesses will focus on investing in this product line to serve tourists and create new products,” said Mr. Chau.

Tourists on tour in Dong Thap. Photo: Nguyen Nam

According to Mr. Chau, after the emotional “boom” period because of Covid-19, tourists have stabilized and will choose more trips. “They will be more hesitant in spending and the trips will be more in-depth”, Mr. Chau analyzed and said that tourism businesses will have the opportunity to invest in better quality products, instead of the previous ones. Products are built to follow market trends. This is also a new point to create quality and sustainable products.

“The number of domestic tourists will be equivalent to 2022 but not too concentrated in the summer, reducing the difference between high and low months,” determined Nguyen Cong Hoan, deputy general director of Flamingo Holding Group, CEO of Flamingo Redtours. In 2023, outbound routes opened. Therefore, international tours can be sold from the beginning of the year.

According to Mr. Hoan, in 2023, domestic tourism will continue to follow the trend of family visitors booking direct services and combo packages without going through a travel agency. Group delegations organize themselves, only through a travel agency when the number is large, the itinerary is complicated and has event content. For international visitors, how to get the most favorable visa and entry policy. Next, it is necessary to promote communication campaigns so that foreign people and tourists know more about Vietnam’s attractive destinations.

“The number of tourists going abroad will increase in number and not focus too much on the peak period, but equally divided in time, with outbound products will be diverse,” Mr. Hoan added.

Businesses affirmed that the future of Vietnam’s tourism in 2023 will be product in-depth, increasing the experience for visitors, smart tourism products, and tourists will travel selectively. With many of the above advantages and experiences, tourism businesses believe that in 2023, Vietnam’s tourism industry will have many breakthroughs.

Source: VnExpress

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