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Lazada Vietnam predicts Tet shopping trends in 2023 – consumers are ready to open Tet shopping wallets


After the boom period of 2020-2021, the growth rate in 2022 will return to a steady beat. Lazada Vietnam has been monitoring and predicting Tet shopping trends of Vietnamese people.

According to data recorded from Lazada Vietnam, the e-commerce market continues to have great potential for development during the Lunar New Year period and the new year 2023, which can be clearly seen through some outstanding shopping trends below:

Predict the Tet shopping trend by Lazada Vietnam

Consumers shop for Tet but will spend more carefully and smarter

Statistics from Lazada Vietnam: 8 out of 10 Vietnamese people regularly shop online (report “Changing shopping journeys in Southeast Asia: From search demand to delivery experience” in 2022). Online shopping trend continues to be maintained and shows signs of increasing at the end of the year – the peak shopping period of the year with many important festivals.

Data from Lazada Vietnam in the fourth quarter of 2022 also shows this trend more clearly when: Towards the end of the year, Vietnamese people increase their spending. Specifically, more than 75% of Lazada’s product categories recorded a steady growth in the number of products sold compared to the third quarter of 2022. In which, most of the categories recorded strong growth in November and December and is expected to continue to increase in January 2023.

On the other hand, with the mentality towards efficient and smart spending, consumers will continue to take advantage of the discount vouchers launched daily as well as choose LazLive channels, LazFlash Sale and major shopping festivals at the end of the year on e-commerce to enjoy price incentives, and at the same time actively seek other incentives to own “quality goods, bargain prices”.

According to data from Lazada on the 11/11 Shopping Festival, LazFlash Sale (Deal with flash sale) continues to be one of the favorite channels for users to hunt products with deeply reduced prices when recording the number of customers purchasing on this channel increased 27 times compared to weekdays.

The LazBeauty shopping and beauty channel and the LazBeauty Club membership system launched in November have also received enthusiastic support from consumers. With quality and trendy products and a series of discounts, exclusive gifts for members only, in 4 days of launching LazBeauty Club has attracted more than 50,000 new members.

Vietnamese users spend more widely on personal needs and entertainment instead of focusing only on essential products.

Recorded from Lazada Vietnam in the fourth quarter of 2022, fashion, electronics and beauty products are the most popular product groups.

Specifically, according to Lazada Vietnam, keywords such as “men’s coats”, “men’s shoes”, “women’s handbags”, “women’s sandals”, “skin care products”, “sunscreen”, “lipstick”… are at the top of search terms. Similarly, electronics also continuously appear in the list of industries that receive high shopping with prominent keywords such as “Samsung Z Flip 3”, “iPhone 14 promax”, “wireless headphones”.

Shopping through livestream on e-commerce is increasingly popular with consumers.

In addition to a series of direct benefits for customers such as: introducing products on the spot, interacting and consulting with customers immediately at the time of shopping needs… Lazada’s LazLive channel also receives Especially favored by exclusive discounted products, a variety of vouchers that can be collected right in the livestream and above all useful, interesting and entertaining content. Thanks to that, during the last 11.11 Shopping Festival, customers increased their spending on livestream 36 times compared to normal days with the top products being beer, skin serum and shampoo. This growth was also recorded during the 12.12 Shopping Festival shortly after and is expected to continue to increase during the 2023 Tet season.

Consumers enjoy Tet freely but still prioritize health care through exercise and healthy nutrition.

As noted by Lazada Vietnam during the last 11/11 and 12/12 Shopping Festivals, products in the healthcare industry are always in the top growth, such as nutritional milk, formula milk and functional foods. At the same time, products such as shoes, clothing and sports equipment also recorded large purchases in the fourth quarter of 2022.

Besides, Tet gift baskets are also expected to continue to record outstanding growth during the upcoming Lunar New Year, especially gift baskets with healthy products such as milk, functional foods, etc. With the above predictions, Lazada is actively coordinating with brands, partners and sellers to bring millions of products with deep promotions during the 2023 Tet Shopping Festival “Tet New Year sale” to serve the shopping needs of customers. With 11 consecutive days of super sale taking place from January 5th, 2023 to January 15th, 2023, consumers will be able to celebrate Tet with a series of attractive offers only available on Lazada such as: up to 50%, maximum cashback up to 2.3 million, free delivery nationwide as well as enjoy a series of shopping activities combined with unique entertainment.

Source: Cong Thuong

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