Domestic tourism generated revenue of VND 24,000 billion after the recent holiday on April 30th.21/05/2023
The statistical figures following the holiday period demonstrated a growth in both domestic and international tourist numbers, which is a positive signal that the country’s tourism industry continues to maintain its recovery momentum.
Over 300,000 international visitors and nearly 7 million domestic tourists (a 40% increase from the same period in 2022), including 3.2 million who stayed overnight with a total estimated revenue of VND 24,000 billion (a 9% increase from the same period) were the statistics announced by the Vietnam National Administration of Tourism following the Hung Kings’ Temple Festival and April 30 – May 1 holiday.
Notably, it was Thanh Hoa province that led the country in terms of the number of visitors, rather than the usual “hotspots” for tourism.
According to the Vietnam National Administration of Tourism, during the recent holiday period, travel companies and airlines proactively introduced attractive stimulus products that were suitable for current trends and the psychology of tourists. With preferential policies, discounts, and many new products that tour operators launched during the April 30 – May 1 holiday, the number of booked tours and flights increased noticeably, with an average occupancy rate at tourist accommodations of over 70% during peak days, and some areas reaching 95-100% capacity.
Tourism companies actively renewed, connected, and attracted a large number of tourists with new tourism products such as a series of events under the “Summer Launch” program in Hanoi, eco-tourism experiences linked to historical, spiritual, and cultural heritage sites in Phu Dong (Hanoi), and tours to visit national-level architectural artistic monuments like the Headquarters of the People’s Council and People’s Committee of Ho Chi Minh City.
Especially, sea tourism products such as cruises, yachts, island tours were highly favored and chosen by international tourists. The most outstanding product was Saigontourist’s continuous hosting of 10 international groups from Germany, France, and other Asian countries with over 5,000 guests to join a yacht tour across Ha Long Bay. Vietravel served more than 10,000 international visitors (equivalent to one-third of the number of foreign tourists served nationwide during this holiday period), with their main products being long-term sea tours and yacht tours.
Due to the high prices of domestic flight tickets that were released in April, the number of Vietnamese tourists booking tours abroad increased significantly, with occupancy rates reaching over 90%. Some tours even reached capacity, such as those to Thailand, South Korea, and Bali (Indonesia).
However, some tourism flight routes remained vacant during the holiday period, despite discounts of around 10-15% on some flights close to the holiday dates. For example, on April 28th, flights departing from Hanoi to Cam Ranh, Da Nang, Da Lat, Phu Quoc, Tuy Hoa, and Binh Dinh only had an occupancy rate of 65-77%. On the other hand, flight routes to Dong Hoi, Buon Ma Thuot, Con Dao, and Rach Gia had an occupancy rate of over 90%, while those to Hue, Pleiku, and Can Tho had an occupancy rate of over 80%.
Thanh Hoa was a standout domestic tourism destination during the holiday period.
Nguyen Trung Khanh, the head of the Vietnam National Administration of Tourism, assessed that some tourist destinations across the country recorded positive signals with a significant increase in visitors, while others did not meet expectations but had better-quality visitors.
“Because the holiday period was relatively long, most tourists chose some coastal tourist destinations like Da Nang, Nghe An, Thanh Hoa, Quang Ninh, Hai Phong… or visited cultural and ecological tourist sites near their homes with small groups of 3-5 people,” said the leader of the Vietnam National Administration of Tourism.
According to the statistics from the Vietnam National Administration of Tourism, the city served nearly 1.2 million tourists during the recent holiday, up 33.1% compared to the same period in 2022, with a total tourism revenue of approximately VND 2,865 billion, an increase of 48.3% from the same period last year.
Ngoài ra, các địa phương trọng điểm của cả nước có thể kể đến như: Cần Thơ phục vụ In addition, the key destinations throughout the country can be mentioned as follows: Can Tho serving 982,000 visitors, with total tourism revenue estimated at VND 523 billion; Ho Chi Minh City serving 950,000 visitors, with total revenue estimated at VND 3,130 billion; Nghe An serving about 780,000 visitors, with total revenue estimated at VND 1,500 billion; Hanoi serving 719,000 visitors, with total revenue reaching VND 2,400 billion; Ba Ria-Vung Tau serving about 499,730 visitors, with total revenue of over VND 633.69 billion; Danang serving 321,623 visitors…
The localities that are among the top domestic destinations with fewer than 300,000 visitors include Quang Binh, Kien Giang, Binh Thuan, Quang Nam, and Thua Thien-Hue.
Mr. Nguyen Trung Khanh said that ensuring security and safety for tourism activities during the holiday season was well-implemented by localities, so unfortunate incidents did not occur. The statistics all demonstrate the growth in both domestic and international visitors, which is a positive signal indicating that tourism activities continue to maintain their recovery momentum and have completely overcome the difficulties caused by the pandemic period.
However, the leaders of the national tourism industry acknowledge that there are still congestion problems at local destinations, on national highways during peak hours, and this congestion can last for many hours. As a result, there are still cases of itinerary cancellations and service cancellations.
“The tourism workforce is still in short supply, and we have not been able to provide enough additional training, and the issue of overcrowding at some key tourist destinations continues to affect the quality of service that has not really met the expectations of tourists,” said Mr. Nguyen Trung Khanh.