Food & Hotel Vietnam is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726

Report 4 food trends shaping the F&B sector in 2022


Sustainability and health will continue to play a central role for F&B  companies in 2022 and the years ahead, as consumers show more interest in these issues.However, these are all fairly broad terms, so in this study, Spoonhot will explore and dig a little deeper into the four areas that are expected to grow and explode the most.

Previously in 2019, Spoonhot correctly predicted 7 out of 8 food trends for 2021. And this year’s report is expected to bring the most useful inspiration and information to F&B brands. in the journey to breakthrough after the Covid-19 pandemic.

predicting 2022 food trends in health

Food Synergy – The Power of Immune Booster Foods

Early studies of Covid-19 indicate that people with high immunity will be less severely affected by the virus. Since then, the need to store and use products containing immunity enhancers has exploded strongly, in which Vitamin C and Zinc (Vit C-Zinc) are the two most preferred ingredients. This has prompted F&B businesses to invest in research on this combination in their products. In Detail:

The interest of enterprises in Vit C-Zinc combination in January 2021 has increased by 814% compared to the same period in 2020, while the interest of consumers has only increased slightly by 3%. However, if compared to the first 6 months of 2020, the interest of users has increased to 66%.

xu hướng thực phẩm năm 2022 về sức khỏe

Food synergy is the concept of how nutrients from different foods interact and improve (or even reduce) the absorption and bioavailability of nutrients in the body. Bioavailability is the percentage of nutrients in food that are ingested, absorbed, and metabolized in our bodies. Not all of the micronutrients we consume are fully absorbed, which means we don’t get the most nutrients from our food.

One of the reasons to focus on food synergy is because there is more and more interest in the concept of Food as medicine – natural consumption, minimal processing to retain the most nutrients for health.

Corporate interest in food as medicine in January 2021 has increased by 55% compared to last year, while consumer interest decreased slightly by 2%.

xu hướng thực phẩm năm 2022 về sức khỏe

“In the coming year, we expect to see consumers become more involved in food synergy trends as they seek to better control their health and rely on food like medicine instead of drugs,” Spoonshot said. As consumers become more interested in nutrition, we expect to see a shift from the need to select a single ‘golden ingredient’ to a ‘dynamic duo’. ”

The Gut-Lung Axis

The concern for gut health continues to grow as one of the predictions of Spoonshot’s food trends for 2022 in both consumer and corporate media. Social media conversations about health also show that gut health is one of the top health issues talked about.

Intestinal health continues to be an important concern for consumers and businesses, with increases of 76% and 11%, respectively.

Mối quan tâm đến sức khỏe đường ruột

A recently published study has shown a link between intestinal health and the health of the lungs. Given the role of the intestine in the body’s immune response, a healthy intestinal tract. This opens the door to newer functional benefits for probiotics and prebiotics.

“The Gut-Lung Axis is just one of many emerging benefits of maintaining a healthy digestive system. Although it may be too early to use this as a scientifically proven statement, this is a development in the growing concern for intestinal health. This further underscores the importance of the Food as medicine perspective, which is becoming increasingly popular with consumers.”

Predict food trends in 2022 in catering

Scents & Perceptibility

Olfactory and taste dysfunction is one of the most common symptoms of Covid-19.

The road to recovery for many is a long and difficult one – for some, it takes weeks, even months. Current global data (as of early 2021) on olfactory loss indicate that approximately 50% of patients have fully recovered their sense of smell within 40 days of Covid-19, but an estimated 10% have yet to regain these senses.

  • Studies have shown that olfactory training – repeated exposure for short periods of time to the taste – can be beneficial for people who have lost their sense of smell.
  • Life Kitchen, a non-profit organization in the UK, has also launched a cookbook to help people relish their favorite food and flavours.

“Although this trend may only be short-lived, olfactory loss and related conditions are much more common than perceived by many people. In fact, there are still many opportunities for F&B brands to support such consumers. It’s also an opportunity for brands to experiment with new textures and flavors. ”

New employee named Robot

What do the food predictions for 2022 have to do with robots in the world? Let’s take a closer look at the content below:

As indoor catering services are allowed to resume, the catering industry is struggling with labor shortages.

One of the solutions restaurants are starting to take into account is automation to fill the gaps, from food processing and serving to home delivery. Although automation or the concept of using robots in the food industry is not so new, it was not until the pandemic that the food service industry really considered these viable options.

During the pandemic, many food brands began implementing robotic and drone deliveries to minimize touchpoints. The robot is also being used to manage some kitchen and service tasks.

Miso Robotics is one of the first companies to launch AI-enabled kitchen assistant robots that can prepare automatic drinks, make burgers, mix salads.

“In the coming year, we will see a stronger boom for automation in the F&B sector, especially in fast service stores where speed, quality and consistency are paramount. Widespread and comprehensive automation cuts down on tedious and repetitive tasks, such as preparing food, so restaurants can focus on more value-added services, like creating new dishes, changing menus, and refreshing menus more often. ”

Food trends in 2022 and beyond are sustainable

Lab To Fork

In 2013, the first hamburger that was “grown” in the lab was served to a small number of users in London. This particular hamburger took three months to make and cost 280,000 dollars. Now, after less than a decade, the meat from the lab is no longer so strange and is being sold at extremely affordable prices.

By the end of 2021, Singapore will officially authorize the sale of farmed meat in the laboratory and become the first country to allow this. The American company Eat Just has also launched chicken raised in its laboratory in a local restaurant. Worldwide, there are more than 100 companies working on farmed meat and auxiliary ingredients and technology.

In the future, food grown in the laboratory will not only be limited to meat but will also grow into many other foods.

The foods currently grown in the laboratory include:

  • Dairy Products
  • Gelatin
  • Collagen…………………
  • tallow
  • Honey
  • Product Replacement
  • Coffee

But for consumers, food grown in the lab may not really be an important choice for them.

Corporate interest in food grown in the lab has increased by 64% compared to last year, but consumer interest has fallen by 35%.

Mối quan tâm của doanh nghiệp đối với thực phẩm trồng trong phòng thí nghiệm

“Over the next year or two, we hope to see consumers open their doors to cell-based foods, just like they did for plant-based products. Other cultured foods will also begin to appear more on shelves or in products as ingredients.”

Plant-based milk transferred to granular form

The next growth boom for plant-based milk will come from cereals. Oat milk has been a prerequisite for the acceptance of cereal-based milk, with a better taste and sustainability than almonds and other nuts.

Interest in oat milk surpassed other leading candidates in the substitutes segment, almost doubling (95% growth) compared to the previous year, while interest in almond milk increased by only 19% and soya milk by 7% over the same period.

Sự quan tâm đến sữa yến mạch

Hobbies (consumers and businesses) for plant-based dairy products

This opens up opportunities to explore and expand into other cereals, especially barley. Barley is a hard seed and can be grown in extreme climates. It is the fourth most cultivated plant in the world and is quite nutritious, but is not widely used in the food industry except for malt and beer.

Bright Barley, a plant-based dairy brand, is focusing on harnessing this trend when it comes to launching its first barley-based milk in the UK. Bright Barley milk is thought to be low in fat, provides fiber, adds calcium, vitamin D and vitamin B12.

“Plant-based milks will continue to expand and grow. Cereals are the next journey with the popularity of oat milk and other cereals such as barley that not only meet the health factor but are also better for the environment. ”

Trends in food recycling and elimination of waste – Upcycle

Upcycle is still a new concept for many consumers, but will soon become more popular as more and more products and companies highlight this information and efforts. In the coming year, companies will look closely at by-products in their manufacturing processes and figure out how to make them consumeable, thereby cutting waste.

Corporate Upcycle interest increased 128% in the media and this level of interest in consumers decreased by 32% compared to last year.

As the Upcycle trend becomes more accepted, the next focus will be on scaling up and building secure infrastructure. Next year is also expected to see stronger collaboration as large, well-established companies look to invest in this space to gain an advantage in terms of reducing food waste, thereby improving their sustainability with consumers.

“In the coming year, upcycle will move from launching niche foods and beverages to breaking into the mainstream when it comes to focusing heavily on ingredients of obvious origin and their uses.”

Complementary food trends for 2023 & beyond


As discussed above, gut health will continue to be a priority, especially as new studies point to its importance to overall health. In addition to familiar compounds such as prebiotics and probiotics, lesser-known biological agents, such as postbiotics, will be of greater interest.

Interest in postbiotics has increased by 391% compared to last year

Postbiotics can be found in some foods that contain probiotics, such as kimchi, kefir fermented milk, and sour bread.

Postbiotics can have many benefits like prebiotics and probiotics, including reduced blood sugar and obesity risk, intestinal leakage, as well as anti-bacterial and anti-inflammatory benefits. Many postbiotic strains also help protect oral health and skin.

Carbon Labelling

Many food and beverage products are beginning to highlight sustainability credentials by being candid about their carbon footprint.

Interest in carbon labelling has increased 90% compared to last year

Spoonshot’s research shows that brands, retailers, and restaurants begin to focus on carbon labelling on packaging as a way to promote transparency and spread awareness of their actions toward the planet and engage environmentally conscious consumers.

by MarketingAI

Share this post

Must Read


You may be interested in

Phu Quoc has been ranked among the top 5 ideal resort destinations in Southeast Asia. 
It has been praised by international media for its beauty and worth visiting. Recently,...
Vung Tau is re-planning Bai Sau to meet the standards of a high-class tourist destination.
Since mid-April 2023, Vung Tau City has been urgently reclaiming land to move towards planning,...
Combining eco-tourism with the trillion-dong wind power project in Bac Lieu
The Hoa Binh 1 Wind Power Tourist Area, operated by Hoa Binh 1 Wind Investment Joint Stock...
Opportunities for Vietnam’s food and beverage industry in the Chinese market
On the morning of May 18th, the opening ceremony of the Vietnam booth at the SIAL Shanghai 2023...
Domestic tourism generated revenue of VND 24,000 billion after the recent holiday on April 30th. 
The statistical figures following the holiday period demonstrated a growth in both domestic and...
Binh Dinh approves plan to develop Cat Tien into a coastal tourism urban area
By 2035, the goal is for Cat Tien to become a southeastern urban area in Phu Cat district, serving...
The US is the largest export market for Vietnam, reaching over 28 billion USD in the first 4 months. 
The total export turnover of goods in April 2023 is estimated to be 27.54 billion USD, a decrease...
Ho Chi Minh City’s tourism industry earns over VND 3,000 billion during the April 30th and May 1st holiday
During the Hung King’s Commemoration, and the April 30th and May 1st holidays this year, Ho Chi...
Nha Trang has the first international yacht dock in Vietnam. 
The Ana Marina Nha Trang (Khanh Hoa), a destination for international sailing races in Vietnam,...
Series of technology solutions to help F&B businesses optimize management and operations.
Following the strategic collaboration announcement in October 2022, MoMo and have...

Subscribe to Our eNewsletters